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Videos
5 trends shaping customer insights in 2020
On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
Videos
Turning shopper insights into company-wide memes
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
Videos
The chance of a lifetime
What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...
Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
June 15, 2015
Research papers
5 trends shaping customer insights in 2020
On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
Videos
I speak therefore I am?
Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
Research papers
Big changes will deliver a big future
The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...
Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
September 26, 2013
Videos
Big changes will deliver a big future
The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...
Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
June 15, 2013
Research papers
What's a nice insight like you doing in a concept like this?
Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
Company: Ipsos MRBI
September 13, 2012
Research papers
